Digital Media

Digital Strategy

The Best at Being Social

Brand storytelling is no longer confined to print and broadcast outlets, it’s now a 24/7 global conversation across new visual platforms. Hawkins International’s Digital Team synthesizes trends in the digital space to maximize our clients’ clout on various new media platforms, ensuring they are on top of the ever-changing social media landscape. We achieve this in several ways – identifying and communicating the latest tech developments, conducting educational webinars, building relationships with influencers and fans to become brand ambassadors, and overseeing content strategy and daily community management to offer seamless enhancement to traditional PR.

The best at being social

How we measure success

We develop comprehensive monthly reports that analyze digital performance from not just your brand--but that of your competitors and your fans. This insight helps us constantly refine your strategy for targeting and engaging with your unique social media community--ultimately generating both a robust and engaged fan base.

Interpreting the data

The Bottom line

  • Executed over 15 million social media impressions for our client portfolio in one year.
  • Secured 5,200 followers for Jumby Bay, A Rosewood Resort’s Instagram account in just five days using influencer marketing.
  • Captured over 17,000 email newsletter subscriptions through an influencer campaign in one month.
  • Drove a 325% year-over-year viewer increase to the Westin Grand Cayman blog.
  • Garnered 1.7 million Twitter impressions through organic content in a single day for The Verb Hotel in Boston.

Specialties
Audit & Competitive Analysis Social Media Strategy Creation Platform Launches Content Creation & Community Development Contests & Campaigns Social Media Advisory Program Influencer Marketing Strategic Brand Partnerships Ad Campaign Creation and Evaluation Event Activations Analytics and Reporting Reputation Management