Brand storytelling is no longer confined to print and broadcast outlets, it’s now a 24/7 global conversation across new visual platforms. Hawkins International’s Digital Team synthesizes trends in the digital space to maximize our clients’ clout on various new media platforms, ensuring they are on top of the ever-changing social media landscape. We achieve this in several ways – identifying and communicating the latest tech developments, conducting educational webinars, building relationships with influencers and fans to become brand ambassadors, and overseeing content strategy and daily community management to offer seamless enhancement to traditional PR.
We develop comprehensive monthly reports that analyze digital performance from not just your brand--but that of your competitors and your fans. This insight helps us constantly refine your strategy for targeting and engaging with your unique social media community--ultimately generating both a robust and engaged fan base.