Launches

Launches

25 Launches in 3 years

Hawkins International has unparalleled experience, along with the contact and clout to guarantee launch success. Using our tailored Launch Pad™ approach, we craft a strategy that not only results in a successful launch, but creates the momentum for long-term positive brand exposure.

The Multi-Phase Launch

The Multi-Phase Launch

The pre- and post-launch phases are just as important as the launch itself. We developed Launch Pad™ --our signature two-phase process that applies to grand openings, re-launches, anniversaries and re-branding. The strategy includes determining exclusives and tailoring story angles to advising the client on photo shoots and programming.

Driving Impact

Driving Impact

Our Launch Pad™ strategy maximizes publicity at every critical step while making an impact with national, regional and trade media to increase brand awareness. Our track record launching existing and new brands has made us an industry leader.

Specialties
Photo and Video Library Creation Message Mapping Competitive Analysis Pitch Exclusives Teaser Campaigns Social Media Promotion Press releases Experiential Media Visits Press Trips