Trendspotting

HIPR CONTENT STUDIO

Your story, your way.

Press releases help tell your brand's news, but content keeps your brand relevant and your stakeholders engaged. Hawkins International's Content Studio helps mine and leverage your brand's unique assets--from personalities to photography to trends--to tell your stories in fresh, creative ways to all of your key audiences. With traditional media outlets like Condé Nast Traveler and Huffington Post tapping into brands and influencers to be the mouthpieces for travel news and peer-to-peer content considered one of the most trusted resources for travel decision making, our Content Studio provides added value for your brand by positioning it not only as a resource to journalists, but as an on-trend and tapped-in innovator in your industry.

Our Secret Weapon

How HIPR's Content Studio Works: An Integrated Approach

We take an integrated approach to content strategy that supplements your master PR plan with editorially-driven content creation, personalized placement and social media strategy. Each account team includes a dedicated Content Strategist who identifies creative and yet-to-be-told stories from your brand and formulates a blueprint for sharing these stories with the right audiences in the right way--whether that's through a preferred content provider relationship with news websites or a dynamic blogger campaign. From there, your Content Strategist works with our in-house Editorial Director (a former staff writer at Forbes) to creatively translate your brand's messages into newsworthy content--from branded forecasts on hot hospitality trends to by-lined articles for CEOs in leading business publications--from Fast Company to CMO.com. Our Digital Division ensures client content is also being strategically pushed out across your social media platforms to broaden the reach of your news.

We Are Influencers

Added Value for Your Brand

In addition to working with our clients to create and place personalized content, HIPR's unique position as a global agency for brands all over the world provides us with a powerful bird's-eye view of what's trending in the ever-changing luxury lifestyle landscape. With this 360-degree view we ignite conversations on the industry as a whole, positioning your brand as a major player.

Better yet, our broad perspective allows us to counsel our clients on trends and how they can participate, ensuring that they're providing customers with what they want, while participating in important industry conversations

Because we're fully immersed in the industry, journalists, producers and other influencers look to us for insight into developments, news and trends, in addition to repurposing our content directly in their outlets.

These are the results you can expect from HIPR's Content Studio:

  • Positioned B Resort & Spa's Wedding Specialist at a bridal expert in a niche podcast, resulting in two weddings being booked at the property.
  • Identified luxury hotel industry trend content that the CEO of Small Luxury Hotels of the World discussed on CNN's "Squawk Box."
  • Secured a weekly recurring column on Hotel Chatter featuring our clients to share "what's in" and "what's out" at luxury hotels. &
  • Created a bi-weekly industry blog on HOTELS Magazine's website to help elevate C-level executives at Enchantment Group.
Specialties
Trend Forecasts By-lined Articles Infographics Thought Leadership Packages and Promotions Trend Counsel Video Production Surveys/Findings Coverage

Content Distribution & Placement

Proactively telling your brand's story through editorially-developed content

Blogger Campaigns Positioning Spokespeople as Experts Relationship Building Preferred-content Provider Campaigns Branded News Bureaus Social Media and Blog Integration Influencer Marketing