Video Production

We put your brand in motion

Your brand doesn’t have to stay still. We know how to capture the sights, the sounds, and the living, breathing features of what you do and integrate them into your broader marketing efforts. In other words, we make your brand come alive through a range of traditional and digital video, as well as other visual media.

We plan and oversee video production and digital and viral media placement for our clients. We work with you to identify opportunities, develop a strategy, formulate key messages, and create a measurable and meaningful impact report.

Jumby Bay, a Rosewood Resort, is one of many clients for whom we’ve planned and oversaw b-roll shoots—from hiring the videographer to stylizing, casting and post-production.		We recently developed a comprehensive visual strategy for the Dorchester Collection, and we launched a custom YouTube channel to showcase their products.

From YouTube to video media tours

We’ve developed close working relationships with a number of production houses and specialized affiliates in video production, B-roll, streaming video, testimonials, YouTube videos, and more. Some of our specialties include video and visual strategies for the following purposes:

• B-Roll shooting and packages. We regularly produce high-quality B-roll to promote our clients to television and digital outlets. The reason? We know that many television producers, blog editors and web masters favor clients who invest in quality video. Depending on your needs, we can edit your existing video footage or shoot the entire project from scratch.
• Viral marketing. What used to be “word of mouth” public relations now takes place on the Internet. It occurs through any number of social media outlets including Facebook, Twitter, YouTube, influential blogs, and networking groups. Hawkins International is positioned to help clients take advantage of the newest emerging media and “word of mouth” outlets in the marketplace today.
• Video repurposing. We will post and repopulate any television and digital coverage you receive to other websites and social media channels so that you can maximize your digital public relations impact.
• Video news releases. We can edit and issue dynamic VNRs that include footage of your hotel or product. Our editing makes it easy for TV producers, bloggers and website managers to air the video on newscasts. It also can include short “sound bites” with company spokespeople and/or small excerpts of b-roll.
• Satellite media tours. We produce tour exclusives for our hotel clients and we can do the same for other travel clients. We can also identify tie-ins with other non-competitive brands (focusing on trends) to reduce the budget impact. Costs depend on the location, satellite time and uplinks (for in-studio or remote locations), spokesperson fees and overall production value.

Whatever kind of video we create, we do our best to link it, tag it, host it or post it. We’ll even integrate it into SEO efforts. That way, our clients can be sure it’s working every way it can to maximize awareness.

For more details, contact us for a discussion of our video and other capabilities.