Rosewood Little Dix Bay is a luxury resort located on the Caribbean island of Virgin Gorda. The resort turned to Hawkins International to increase awareness and generate media coverage for both Virgin Gorda and the British Virgin Islands destinations. Specific client interests included incorporating fashion photo shoots and targeting the European market for increased bookings.
To garner resort coverage and recognition, Hawkins International pitched national and international media to their target market sectors — luxury, travel, international and fashion media. We coordinated an on-site Paris Vogue feature photo shoot starring Gisele Bündchen with accompanying editorial coverage.
Our efforts arranging the six-night resort experience for Paris Vogue — the crème de la crème of fashion magazines — resulted in a 41-page fashion spread including the cover photo and editorial coverage of the resort. The photo shoot throughout the British Virgin Islands showcased the resort, the island and the destination to an elite and influential international audience.
Using our experience with fashion media (including Vanity Fair and Vogue), we can secure editorial coverage and photo shoot opportunities that maximize brand exposure. By blending fashion and travel PR, we’ve successfully bolstered the image of our resort clients.