Rosewood Little Dix Bay

Rosewood Little Dix Bay

In the Pages of Paris Vogue

Challenge

Promote A Resort Through Aspirational Fashion Photo Shoots

Rosewood Little Dix Bay is a luxury resort located on the Caribbean island of Virgin Gorda. The resort turned to Hawkins International to increase awareness and generate media coverage for both Virgin Gorda and the British Virgin Islands destinations. Specific client interests included incorporating fashion photo shoots and targeting the European market for increased bookings.

Promote A Resort Through Aspirational Fashion Photo Shoots

“Thank you so much for sending us this amazing opportunity. This is a very high-end photo shoot that will generate great exposure for the resort and the BVI’s.”
— Domingo Velasco, Area Director of Sales & Marketing, Rosewood Little Dix Bay

Targeting Top Fashion Publications

Strategy

Targeting Top Fashion Publications

To garner resort coverage and recognition, Hawkins International pitched national and international media to their target market sectors — luxury, travel, international and fashion media. We coordinated an on-site Paris Vogue feature photo shoot starring Gisele Bündchen with accompanying editorial coverage.

“White sand, blue lagoon, lush gardens, royal services, authentic flavors, quiet haven, Rosewood Little Dix Bay on Virgin Gorda is a paradise nestled in unspoiled nature.” Paris Vogue

Results

Securing The Best in Fashion

Our efforts arranging the six-night resort experience for Paris Vogue — the crème de la crème of fashion magazines — resulted in a 41-page fashion spread including the cover photo and editorial coverage of the resort. The photo shoot throughout the British Virgin Islands showcased the resort, the island and the destination to an elite and influential international audience.

Securing The Best in Fashion

Takeaway

Hawkins International Knows How to Connect Style and A Story

Using our experience with fashion media (including Vanity Fair and Vogue), we can secure editorial coverage and photo shoot opportunities that maximize brand exposure. By blending fashion and travel PR, we’ve successfully bolstered the image of our resort clients.

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