Influenced: How To Leverage Influencer Marketing for PR
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Hawkins International PR and Maverick Creative have been fielding a lot of questions about Influencers of late – and we have a lot of answers. So many, in fact, that…
Press Trips Without All the Pressure
Partnering with consumer brands can help hotels lower the costs and maximize the benefits of hosting media Like a gleaming Corvette speeding on an interstate in some places, and an…
Taking Hotel Partnerships to the Next Level
Five quick looks at leveraging collaborations Hotel partnerships come in all shapes, sizes and purposes. Properly administered and effectively promoted, the rewards for both sides can be extensive. Hawkins International…
What Is An Affluencer?
Micro Influencers, Macro Influencers, and now Affluencers – the levels of influencer marketing seem to be endless. Recently, we’ve seen a rise in a new type of influencer known as…
Restorative Travel
After a year like 2020, everyone wants to feel well again. Fortunately for those ready – and able – to travel, the post-pandemic era of wellness tourism has arrived. In…
Private Travel : A Trend That’s Here to Stay
“This is a movement that’s not going away,” said Ira Bloom, President of ÀNI Private Resorts, riffing on the pandemic-prompted popularity of private travel, which Travel Weekly called “one of the travel bright…
Getting Pinning! Why Pinterest Should Be Part Of Your Social Strategy.
In 2020, Pinterest gained over 100 million monthly active users – the biggest influx the platform has ever seen. If your Pinterest needs a reboot, or your brand never got…
The (Hotel) Restaurant Revival
From rooftop bars to dining under-the-stars, restaurants are rebounding. In a recent piece on HuffPost examining the future of restaurants, Hudson Riehle, Senior VP of the Research and Knowledge Group for the National Restaurant Association, told contributor…
Mavericks in the Kitchen at Chez Hawkins
Our multi-course menu is inspired by our clients all over the world. Welcome to Chez Hawkins & the Maverick Creative Lounge! Oh, let’s not be so formal: Spread out a…
Sky’s The Limit
In times of uncertainty, Air Partner’s experience and services offer reassurance to keep individuals and businesses on track and on time. With 60 years of experience and services as wide as…