At Hawkins International, we are inspired every day by the resilience of the travel industry and how this new reality has been faced head on by many of our friends and colleagues. While those of us who need the thrill of discovering new destinations just as much as we need air to breathe know that travel will come back, we also know that the time for hotels, brands and management companies to take action on creating that comeback campaign is now.
Our team of expert storytellers, communications pros, media relations mavens, content creators, writers, and social media strategists are eager to share your property’s stories with those who yearn to travel again. And with our new Fast Forward project-based, short-term and results-driven menu of services, our method is approachable, affordable and effective.
How is Hawkins International different? From media relations and social media to thought leadership and content marketing, we take a 360 approach to your communications strategy.
Impactful Media Relations
When a passion for storytelling and genuine relationships meets the most influential editors and tastemakers, you have the formula for successful Media Relations. Our deep understanding of both the media landscape and our clients’ unique stories, differentiators, and goals means that we secure thoughtful coverage in the media outlets that make an impact on our clients’ bottom lines, even during these difficult times.
Strategic Social Media
In an ever-increasingly digital age, meeting your audience where they are is critical. And with social media usage on the rise, now is the time to be strategic with your content to solidify your property’s online persona. From targeted advertising and campaign strategies to compelling, platform-specific content, our team of social media experts blend innovative tactics with compelling content to deliver the right message to the right audience and meet your goals.
Thought Leadership & Executive Positioning
Your leaders deserve media attention, now more than ever. They lead your business, empower employees, and have a unique story to tell – all while putting a face to your brand. We work with you and your executives to establish narratives that range from entrepreneurial storytelling to provocative ideas that shape your industry.
In these times, it’s more important than ever to form an emotional connection with your audience. This not only helps to drive engagement levels in the short term but also creates a long term brand affinity that will benefit your bottom line: a strong content marketing strategy will position your brand as a leader in the conversation. That said, content marketing isn’t just limited to blog posts. From short-form videos to email marketing, we help you figure out what content avenues work best for your offerings, and your audience.