Corporate Communications Director
As Hawkins International’s first-ever Corporate Communications Director, Andrea Capodilupo keeps her eyes on emerging business and innovation conversations to garner diversified media exposure for the agency as well as for its large brand and entrepreneurial clients. That involves staying in frequent touch with editors, producers and other key media to build relationships and sourcing opportunities to cast Hawkins and its clients as go-to resources. She works on publicizing the agency’s continued growth and development including its new office in Los Angeles and its focus on wellness and beauty.
The last, in particular, holds a warm place in Andrea’s heart, as a yoga and meditation teacher herself. Andrea develops visionary wellness events as well as secure speaking and interview opportunities for clients, the agency and its leadership – most notably its eponymous President.
Andrea’s role involves much more besides. As a member of the Hawkins International Media Intelligence team, she keeps her eyes on geopolitical situations and their implications, travel industry research as well as trade negotiations and regulation changes which she contributes to ‘TrendHawk Reports.’ She regularly sits in on client phone calls and meetings to brainstorm media pitches, build story angles, and prep executives for desk-side editorial visits and appearances at industry conferences. Though she works with account teams, her focus is distinct from the agency’s account executives, she says. “Our PR people are pitching travel stories; I’m creating angles around business development, management acumen and corporate sustainability to show that our clients are real players in their fields.”