Managing Director, West Coast
With her extensive experience and success in travel public relations, Lucy Zepp would’ve been a catch for Hawkins International in any capacity. Throw in her management smarts, knowledge of Los Angeles, and relations with local media, and she was the ideal choice to launch the agency’s new West Coast office at the start of 2018. As Managing Director, West Coast, Lucy is making the most of the opportunity, securing new regional clients, growing the office in talent, and working closely with the executive team in New York to ensure Hawkins International is a player in PR and media relations on both coasts and has an effective springboard into Asia-Pacific and beyond.
“It’s incredibly important to have a presence in LA,” says Lucy, noting that the city has gone leaps and bounds beyond “Hollywood” to create a multifaceted identity for itself. “It has become a real cultural hub with fashion, art, and dining scenes that are all its own, and there are a lot of great writers out here covering it. The landscape is changing, and we want to be a part of it.”
Though the West Coast office has its own culture and creative spirit, its link to New York is a real plus for Lucy and her team. “The bicoastal office is a huge benefit to clients. They get the resources and the relationships in the two biggest media markets.” Meanwhile, Lucy is focused on building brand awareness for Hawkins International in LA as well as offering a west coast perspective and input to operations back east, including a seat the agency’s Media Intelligence team. “It’s all about collaboration,” she says.