Patrick
Merryman
Digital Director
Patrick Merryman is a digitally-minded hospitality marketer that comes to us having worked with hundreds of travel clients to develop comprehensive digital media strategizes and budgets that help hotels reach prospective guests at each of the digital touchpoints that lead to booking.
Prior to this, he spent over 6 years at Next Guest leading the Digital Media and Creative Strategy team as they developed the go to market strategy across Social Media, Display Advertising, SEM, Content, and Metasearch. In addition to pivoting strategies for existing brands like IHG, Viceroy, Loews Hotels, and Red Lion, Patrick’s team led the opening strategy for properties like Equinox Hotels and Virgin Hotel Group. At Hawkins International, Patrick leads the Digital team, offering tailored digital solutions for hospitality clients to integrate their marketing strategy and meet potential guests on the path to purchase.