Let’s start at the beginning. A thoughtful, creative strategy for all communications is a must for great brands. Who are your competitors? What space do you want to occupy? What are your goals for your brand? A properly defined Communication Strategy will ensure that you are both efficient and successful in your efforts.
When a passion for storytelling and genuine relationships meets the most influential editors and tastemakers, you have the formula for successful Media Relations. Our deep understanding of both the media landscape and our clients’ unique stories, differentiators, and goals means that we secure thoughtful coverage in the media outlets that make an impact on our clients’ bottom lines.
BRAND & PROPERTY LAUNCHES
Getting off the ground is never easy and requires a dedicated and knowledgeable team. In the last few years alone, our proven Launchpad® approach has launched, rebranded, and repositioned more than 25 hotels, resorts, cruise ships, and travel brands, crafting strategies resulting in both a successful debutand long-term positive brand exposure for skyrocketing success.
SOCIAL MEDIA MARKETING
Leveraging our knowledge of platform best-practices and trending content themes, our team of digital experts develop dynamic social media strategies and engage with audiences to drive conversions and conversations. From targeted advertising and campaign strategies to creating compelling, platform-specific content, our team implements strategies to meet your goals.
Just as we’ve built long-standing relationships with top-tier editors and journalists, we have created an organic network of Social Media influencers that have become brand ambassadors for the properties, hotel brands, and unique travel experiences around the world. From identifying the right influencer for your brand through our database of key analytics and audience demographics, to handling the negotiation process from beginning to end, our experienced team of social media strategists know exactly how to secure an influencer partner to tell the story of your brand to the right audience.
& BRAND COLLABORATIONS
We understand the power of strategic partnerships and brand collaborations. The right connection can raise awareness, reach a new audience, and elevate consumer perception with measurable results. Building the right partnership is both an art and a science. Lucky for you, we know the formula.
An effective event needs to be memorable, communicating a brand ethos through visual and interactive storytelling, bringing your brand to life. From intimate media breakfasts to multi-day launches, we design and execute seamless events that deliver precise messaging and incredible results.
THOUGHT LEADERSHIP &
Your leaders deserve media attention. They lead your business, empower employees, shatter precedent, and have a unique story to tell. We work with you and your executives to establish narratives that range from entrepreneurial story-telling to provocative ideas that shape your industry. Let’s work together to showcase your leadership and innovation.