Spaces, the Dutch based co-working brand, came to us to launch their presence in WeWork-dominated North America. We opened and secured signiﬁcant regional coverage for over thirty centers across the US during a two-year period and facilitated an innovative partnership with TEDx to cross promote and drive business. Spaces’ founder was broadcast live discussing the partnership and the brand’s growth. Using the founder as a leader and expert on the future of work and community building, we secured feature coverage in Inc. Magazine, New York Business Journal, Bloomberg Radio, the Real Deal, Forbes, Modern Luxury, PureWow, Crain’s, The Boston Globe, Curbed and others, garnering over 361 million media impressions along the way.
When Bermuda’s first new-build hotel in 45 years approached us, we jumped right in. We strategized a 2-phase approach for maximum impact, focusing simultaneously on media visits to position the property as the new era of tourism in Bermuda, and media appointments for the owner to share his vision. Within six months, Harper’s Bazaar, Forbes, Robb Report, Marie Claire, Bloomberg Pursuits, Elite Traveler, Martha Stewart Weddings, Luxury Travel Advisor, W Magazine, Condé Nast Traveler and Jetsetter were talking about us, generating 80+ million impressions.
In an effort to secure coverage across different verticals and grow brand awareness, we leveraged La Compagnie’s partnership with like-minded skincare brand, Caudalie to invite beauty and lifestyle press onboard to experience the airline and test out their amenity kits, including Caudalie products. The trip was a total success with a 100% production rate from all media in attendance, including print, online and social media coverage in NewBeauty, Coveteur, Bustle, and Byrdie. With over 75 million media impressions secured, the airline was able to reach a new, relevant audience beyond the standard business traveler.
After a successful Launchpad™ campaign in year one, Hawkins International was tasked with creating a remarkable year two. We identiﬁed a national trend in small-batch craft beer, as well as U.S. media interest in unique personalities, and recommended the creation of the nation’s ﬁrst hotel “Beer Concierge,” to give guests access to Vermont’s world-class beer scene. We pitched the experience to travel, lifestyle, and food and beverage media, with an ongoing effort to secure ﬁrst-hand experiences for national editors. The campaign has garnered more than 170 million media impressions to date, generated nearly $20K in revenue, and kept the hotel front-of-mind with media.
With a brand-new ship set to sail the Mediterranean and industry-wide booking challenges, Seabourn set out to increase brand awareness and usher in a new era of brand ambassadors. Seabourn worked with Hawkins International to identify select inﬂuencers with the right content aesthetic to portray the “Extraordinary Worlds of Seabourn,” both onboard and ashore. Seabourn received a curated library of content, courtesy of the on-board inﬂuencers, and in the span of seven days, garnered 23.7 million total online impressions, 379,829 total engagements, and 831 new Instagram followers.