Founder and President
As Founder and President, Jennifer Hawkins has overseen the growth of Hawkins International Public Relations from a one-woman start up to a major player in public relations, media relations, and digital communications for the luxury travel and lifestyle industries. Yet even as the agency has grown to more than 30 employees, maintained a robust roster of world-class international clients, expanded with a Los Angeles office, and launched a new division focused on wellness and beauty,
Jennifer remains committed to the boutique and approachable culture she first shaped at the start back in 2002.
“I want to maintain our spirit of creativity and proactivity in everything we do,” she says, explaining that assembling diverse leadership and talent is key to Hawkins International’s ingenuity and maneuverability. Jennifer’s commitment to relevancy encompasses not just current trends in hospitality and wellness, but making certain that the agency is technologically on par and on top of the changing media landscape. She was behind the company’s embrace of social media that created a vibrant division offering influencer relations, social media activation and training, content strategy, and video integration services.
“We celebrate luxury travel and wellness lifestyles through polished personalized attention to our clients and to the media alike,” Jennifer continues. “My role is to bring in interesting clients who are a pleasure for us to collaborate and do business with. That keeps our PR team inspired, our culture dynamic, and our clients squarely in the news.”
Jennifer fell for travel as a girl traveling with a Eurail Pass through Europe with her father. A veritable globetrotter with more than 50 countries across 6 continents stamped on her passport, she long ago gleaned that travel isn’t just about the visitor’s experience – it’s also about providing a real economic impact to countless destinations. She never thought Hawkins International would grow as it has – “I call myself the accidental entrepreneur” – but she has enjoyed the journey. “I can honestly say the majority of clients we’ve signed have come because of our reputation, and they stay because they know we will innovate and deliver.”