Big Five Tours & Expeditions on Wall Street Journal online
Family travel goes a long way beyond weekends at the beach these days. Big Five Tours & Expeditions is riding the new wave of interest in adventure for families with Precious Journeys to inspire young travelers to explore the world with their folks in tow. The concept received great coverage on July 7 in “The Perfect Adventurous (But Not Too Much) Family Vacation” by Cecilie Rohwedder on The Wall Street Journal online. The placement was long in the making, but worth the effort: In March we pitched Precious Journeys to Rohwedder and worked with her to see the piece through, including arranging an interview with Big Five President Ashish Sanghrajka, who was happy to rhapsodize about luxury travel as it relates to families. We further recommended Big Five keep the conversation going by posting the article, which also appeared as “The Perfect Family Adventure” in The Wall Street Journal’s print edition, on the company’s social channels. WJS.com is a top-target outlet reaching 37,537,813 readers every day; the print version reaches 2,294,093 readers daily.
B Ocean Resort on Two South Florida News Sites
Talk about a satisfying meal! We recently hosted a media dinner at Dos Caminos, the signature dining experience of B Ocean Resort in Fort Lauderdale, celebrate the restaurant’s new “healthy” Mexican menu from Executive Chef Ivy Stark. The occasion was a success, garnering two big hits on South Florida news sites. Local correspondent Susan Bryant penned “Dos Caminos Gets Healthy,” including a quote from Ivy, which ran on South Florida Sun Sentinel online on July 8 and in print the following day. Meanwhile, Lyssa Goldberg wrote “New Dos Caminos Menu Includes Grasshopper Guacamole and ‘Fort Lauderdale Beach’s Most Expensive Taco’,” which ran on Gold Coast Fort Lauderdale Daily online on July 7. The piece was a beauty, including three colorful food photo and lots of details of the new menu.