Upstart Platform Drives Direct Hotel Bookings at the Point of Inspiration
Working alongside some of the best sales marketing pros in the travel industry, we understand the immense effort – and challenge! – it can take to provide quantitative data on paper that proves the success of brand awareness initiatives in the PR and Social Media sphere. Giving credit where credit is due was one of the catalysts behind the founding of Curacity, a data analytics and monetization platform designed to drive direct bookings to hotel clientele at the point of inspiration.
Conceptualized by digital marketing veteran Michael Keriakos and real estate and hospitality investor Nick Slavin, Curacity was launched in 2015 to help bridge the gap between publishers and hotels by measuring bookings driven directly by the publishers’ digital content. In 2020, when the pandemic slammed the travel industry and hotels found themselves with more open inventory than ever, the pair saw another opportunity to create a scalable way for property teams to leverage influencers – aka, social media creators – to not only promote hotels but also fill rooms. Now creators can sign up for Curacity’s booking platform to gain access to steeply discounted room rates in return for posts and content detailing their stay, which Curacity supports with a budget to further boost their content on Instagram.
Curacity’s secret sauce? Backend data analysis. The platform works with Facebook’s data science team to evaluate the interactions with a creator’s Instagram post, helping to determine the impact of that digital content in a traveler’s booking journey. In other words, Curacity can help hotels effectively measure how many direct bookings are being driven by creator content while amplifying the creators’ content along the way. A win-win! Curacity’s booking platform currently boasts more than 50 hotels in the U.S. and over 10,000 content creators and counting. The company’s longstanding relationships with top publishers include Fathom, Condé Nast Traveler, PureWow, and many more.
Hoteliers and content creators looking to learn more about Curacity should not hesitate. For more information on the product or to set up a demo with the Curacity team, please visit www.curacity.com, or follow the brand on Instagram and Facebook.