Our new integrated approach to public relations and digital marketing
At its core, public relations is the art of positioning brands favorably and communicating their messages to the widest possible audience. While traditional PR strategies such as press releases and desk-side visits with editors remain essential tools of the trade, the modern media landscape calls for an integrated approach that mirrors that same positioning and messaging on social and digital channels. Here at Hawkins International, we call that ‘The Hawkins Edge.’
Tapping their expertise and experience, our PR pros work each day to tell our clients’ stories, establish their brands, and broadcast their messages cohesively across all crucial marketing channels. They work closely with their clients as well as together to drive success and build audience loyalty, creating trust with brands and providing essential details along the path to purchase as a foundation for nurturing potential customers.
Embracing this well-rounded marketing and media approach, we have envisioned a future in which our PR talent works side by side with our digital marketing experts, just as they do with social, influencer, and creative studios. The benefits of such integration are boundless, marrying PR strategies and conversions as well as key components and core services.
The role of a strategic media relations team is to build a brand’s reputation and protect it from damage. While PR lays the foundation that digital marketing and sales rely upon to succeed, our Media Intelligence team excels at consuming data and analyzing SEO keywords that are valuable for brands to leverage into more strategic pitching.
If you think the age of influencers is waning, think again. Influencers are in many ways the editors and journalists for a new generation. Through strategic influencer activations on proactive or reactive levels, businesses can get more than valuable assets or awareness to gain deeper insights into how their target markets experience their offerings. Our comprehensive influencer reporting can be a jumping off point for potential social recommendations, campaign ideas, or pitch angles from comments on content or influencer insights.
Social Media has quickly become the primary touch point for brands, even more so than brand websites. This makes it the perfect channel for companies to establish an identity and learn about their audience and what they appreciate most. While organic social media strategy provides an opportunity for branding hotels and products, paid social media can help brands reach wider audiences that mirror those with which they already engage. This is crucial to attracting new clientele.
Once a brand’s story has been crafted and its audiences further identified, digital marketing is crucial to capitalizing on newfound awareness and driving direct bookings and sales. Whatever your business, digital marketing should be the most significant component of your marketing budget. Executing digital strategies under the same roof as your entire brand message will not only keep everything cohesive, it’ll also help relay valuable insights and data for a full-service strategy that can really make an impact.
For more on how ‘The Hawkins Edge’ can enhance your PR and marketing efforts to grow your audience and customer base, reach out to us here.