How to Use Instagram Reels
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The nature of the modern social media landscape has slowly diminished the organic reach of your brand’s content. With each tweak of the algorithm, it becomes more and more crucial…
Thinking of Hosting a Successful Influencer Trip in the Midst of COVID-19?
Now Might Be The Best Time The Tryall Club is one of Jamaica’s crown jewels of luxury hospitality. With its vast portfolio of private villas, each with myriad comforts and…
Sharpening Client Campaigns with ‘The Hawkins Edge’
Our new integrated approach to public relations and digital marketing At its core, public relations is the art of positioning brands favorably and communicating their messages to the widest possible…
From Jennifer’s Desk: Hospitality Insights with The CLIC Podcast
Podcasts continue to be one of our favorite ways to drum up new ideas and get the latest news when it comes to industry trends, but it’s also a great…
From Jennifer’s Desk: Fast Forward with Hawkins
We all know travel will come back -- and when it does, the hotels, brands and management companies that take action now will be ahead of the game.
5 Tips for an Effective Content Marketing Plan
In these times, it’s more important than ever to form an emotional connection with your audience. This not only helps to drive engagement levels in the short term but also…
How to Effectively Pivot Content Strategy During COVID-19
With the world shifting daily and life being reconsidered in 24-hour news cycles and briefings, it can be challenging to understand when, where, and how you should be communicating with…
Planning a 360° Hospitality Comeback
At Hawkins International, we are always looking for ways to partner with our clients beyond our day-to-day media, social media and influencer relations work. This week, Jennifer Hawkins, founder and…
These Hotels are Bone-a Fide Pet Friendly
In honor of #NationalDogDay, we’ve rounded up the best pet-friendly hotels around the world so that the family pup can join the next family vacation. These hotels go above and…
Here’s Your Brand’s Guide to Messaging During a Media Shake-Up
With print media ever-evolving and a wide range of new platforms and outlets to spread news, it takes a vigilant eye on the marketplace to keep up. Here are some…