Eight Ways To Share Content On Instagram
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“We’re no longer just a square photo-sharing app.” There’s no question that Instagram is the most popular photo-sharing app worldwide. Launched in the fall of 2010, Instagram has taken the…
Social Media During A Crisis
In the moments culturally where finding the “right” words may prove difficult, our clients and colleagues often find themselves considering going dark on social media. While pausing is always an…
Four Ways to Work with an Influencer to Bolster PR Strategy
Think of an Influencer as a bridge between traditional PR/media relations efforts and digital marketing/social media. Everything goes hand in hand, which is why the word ‘integrated’ is uttered 100…
Influenced: How To Leverage Influencer Marketing for PR
Hawkins International PR and Maverick Creative have been fielding a lot of questions about Influencers of late – and we have a lot of answers. So many, in fact, that…
Taking Hotel Partnerships to the Next Level
Five quick looks at leveraging collaborations Hotel partnerships come in all shapes, sizes and purposes. Properly administered and effectively promoted, the rewards for both sides can be extensive. Hawkins International…
What Is An Affluencer?
Micro Influencers, Macro Influencers, and now Affluencers – the levels of influencer marketing seem to be endless. Recently, we’ve seen a rise in a new type of influencer known as…
Getting Pinning! Why Pinterest Should Be Part Of Your Social Strategy.
In 2020, Pinterest gained over 100 million monthly active users – the biggest influx the platform has ever seen. If your Pinterest needs a reboot, or your brand never got…
Take Summer Vacations for a Ride with RVshare
First and largest peer-to-peer RV rental marketplace has 100,000 vehicles ready to roll Shake off cabin fever – at home and in the air – and hit the highway for a summer vacation to remember with RVshare. A new…
Hoteliers Guide to Instagram Guides
While updates like Reels and IGTV came with a big splash, Instagram Guides has been a slow burn. For many brands, Instagram Guides isn’t immediately applicable to their social content…
Women In Travel
Working at a woman-owned business with a focus on luxury hotels and hospitality, all we have to do is look around the Hawkins International offices in New York and Los…