Eight Ways To Share Content On Instagram
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“We’re no longer just a square photo-sharing app.” There’s no question that Instagram is the most popular photo-sharing app worldwide. Launched in the fall of 2010, Instagram has taken the…
Social Media During A Crisis
In the moments culturally where finding the “right” words may prove difficult, our clients and colleagues often find themselves considering going dark on social media. While pausing is always an…
Four Ways to Work with an Influencer to Bolster PR Strategy
Think of an Influencer as a bridge between traditional PR/media relations efforts and digital marketing/social media. Everything goes hand in hand, which is why the word ‘integrated’ is uttered 100…
Influenced: How To Leverage Influencer Marketing for PR
Hawkins International PR and Maverick Creative have been fielding a lot of questions about Influencers of late – and we have a lot of answers. So many, in fact, that…
Press Trips Without All the Pressure
Partnering with consumer brands can help hotels lower the costs and maximize the benefits of hosting media Like a gleaming Corvette speeding on an interstate in some places, and an…
Taking Hotel Partnerships to the Next Level
Five quick looks at leveraging collaborations Hotel partnerships come in all shapes, sizes and purposes. Properly administered and effectively promoted, the rewards for both sides can be extensive. Hawkins International…
Getting Pinning! Why Pinterest Should Be Part Of Your Social Strategy.
In 2020, Pinterest gained over 100 million monthly active users – the biggest influx the platform has ever seen. If your Pinterest needs a reboot, or your brand never got…
Seas The Day: Sustainable Travel
The movement may be head-spinningly complex, but there are many avenues for hotels and tour operators to help save the planet “Move Over, Sustainable Travel,” trumpeted a newspaper headline last summer, “Regenerative Travel Has Arrived.” Indeed, it has. According to the article, even as…
Hoteliers Guide to Instagram Guides
While updates like Reels and IGTV came with a big splash, Instagram Guides has been a slow burn. For many brands, Instagram Guides isn’t immediately applicable to their social content…
Case Study : Influencer Marketing with Brookfield Properties
Marketing and PR never stop evolving and for retail based properties, hoteliers, and everyone in-between, Influencer marketing is quickly becoming one of the most necessary areas of investment for clients…