In 2020, Pinterest gained over 100 million monthly active users – the biggest influx the platform has ever seen. If your Pinterest needs a reboot, or your brand never got onto the platform now is the time! Due to the past year, the need to plan something to look forward to and find inspiration is only increasing. Especially for the travel industry, Pinterest serves as the perfect tool to do this. Ready to get pinning? keep reading for our tips and tricks for getting the most of Pinterest.
The Basics: Key Features
A Pin is a visual bookmark that people use to save ideas they love on Pinterest. Pins can be used to share products and ideas as well as be linked back to your website to drive traffic. Pins can be promoted with an advertiser account. A Rich Pin is a type of organic Pin that automatically syncs information from your website to your Pins. As changes are made to the original website they will also update on the Rich Pin. This is another way to keep website information updated on Pinterest as well as drive traffic to your website. A Board is where a user will save, collect, and organize their Pins. This allows users to easily browse your profile and explore your product Pins.
The Content: Guidelines & Best Practices
Static pins should always be high quality, vertical images that include a logo and put your brand at the center. Pinterest recommends that images have a 2:3 aspect ratio and do not exceed a file size of 10MB. Copy on Pinterest should remain concise – similar to what would go into a Tweet. Videos on Pinterest should always have a clear hook. The recommended video size varies, but should stick to 1:1 (for square) or 2:3, 4:5 or 9:16 (for vertical). Max file size for videos is up to 2GB. Lastly, Story Pins should use three or more slides to tell the story. While there are no restrictions on size, full-bleed images and videos should use 1080×1920 pixel size or a 9:16 ratio. Videos should also not exceed 60 seconds.
The Results: Driving Leads
More than other social media platforms, Pinterest can be used as a way to drive traffic back to your website. There are a few different ways to do this. First, make sure your content is valuable and educational. You can do this by cross-promoting blog articles, destination highlights, and guides. Second, make sure your visual assets on Pinterest are sharing the best of your property and are also clickable. The Best performing Pins will leverage stunning imagery, graphic elements that hint at the topic of the pins, a brand logo, and even a URL.
The Trends: How Is The Travel Industry Represented?
As we mentioned, Pinterest is booming for the travel industry as people are getting excited to travel again and begin planning trips. In this year’s ‘Pinterest Predicts’ for 2021, the platform predicted that nomading is the new jet setting with an 80% increase in searches year over year for the term nomad aesthetic in the US, Germany, and Australia – encouraging travel businesses to find ways to mix business and leisure travel. The platform also predicted the increase of a hypothetical sabbatical. Travelers are using this time to dream up their next big getaway. Trending search terms include “luxury vacation,” “dream vacation,” and “honeymoon pictures romantic.” This is perfect for properties to reach audiences with stunning imagery that help inspire the next big trip.