Eight Ways To Share Content On Instagram
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“We’re no longer just a square photo-sharing app.” There’s no question that Instagram is the most popular photo-sharing app worldwide. Launched in the fall of 2010, Instagram has taken the…
Social Media During A Crisis
In the moments culturally where finding the “right” words may prove difficult, our clients and colleagues often find themselves considering going dark on social media. While pausing is always an…
Press Trips Without All the Pressure
Partnering with consumer brands can help hotels lower the costs and maximize the benefits of hosting media Like a gleaming Corvette speeding on an interstate in some places, and an…
Getting Pinning! Why Pinterest Should Be Part Of Your Social Strategy.
In 2020, Pinterest gained over 100 million monthly active users – the biggest influx the platform has ever seen. If your Pinterest needs a reboot, or your brand never got…
Hoteliers Guide to Instagram Guides
While updates like Reels and IGTV came with a big splash, Instagram Guides has been a slow burn. For many brands, Instagram Guides isn’t immediately applicable to their social content…
Tip of The Month: What is Clubhouse?
Clubhouse is the newest app to the social scene creating quite the buzz among industry leaders, professionals, and even a few celebrities. This audio-based, invite-only (for now) social product allows…
How to Effectively Pivot Content Strategy During COVID-19
With the world shifting daily and life being reconsidered in 24-hour news cycles and briefings, it can be challenging to understand when, where, and how you should be communicating with…
Planning a 360° Hospitality Comeback
At Hawkins International, we are always looking for ways to partner with our clients beyond our day-to-day media, social media and influencer relations work. This week, Jennifer Hawkins, founder and…
How to Stay Connected with Clients When Working from Home
We at Hawkins International have always prided ourselves in being more than just an ambiguous figure behind an email alias. Our team loves getting to know our clients, understanding key…