Digital

Instagram Link Feature Open to All Users: What Does That Mean For You?

November 15, 2021

Breaking news! Instagram has announced a new feature… link stickers that will soon be available for everyone! Say goodbye to the days of only verified users being able to add…

Press Release to Purchase: How Integrated Campaigns Can Drive Conversions

October 18, 2021

Hawk Digital

Clients, Digital, Hotels, Luxury, PR Experts, Social Media, Thought Leadership, Travel

Clients, Digital Media, Influencer Marketing, Influencer Relations, PR Pro, PR Strategy, Social Media

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Every brand has a story to tell, whether your company works wonders, your leaders are visionaries or your brand doesn’t follow trends – it initiates them. PR is one tactic…

New Client Alert: PSNGR1

October 18, 2021

Hawk Digital

Clients, Destinations, Digital, Luxury, News, PR Experts, Social Media, Travel, Trends

Clients News, Digital, Luxury Hospitality, New Client, Social Media

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Booking travel is poised to get a whole lot easier and more cost-effective for every stakeholder in the travel supply chain. Introducing PSGNR1, a New York City-based, first-of-its-kind industry inclusive…

Eight Ways To Share Content On Instagram

September 21, 2021

Hawk Digital

Digital, News, Social Media, Tips

Digital, Instagram, Social Media, Social Media Marketing, Tips

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“We’re no longer just a square photo-sharing app.” There’s no question that Instagram is the most popular photo-sharing app worldwide. Launched in the fall of 2010, Instagram has taken the…

Social Media During A Crisis

August 26, 2021

Hawk Digital

Culture, Digital, PR Experts, Social Media, Thought Leadership, Tips

Communications Strategy, Digital, PR Strategy, Social Media, Social Medis Strategy, Thought Leadership, Tips

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In the moments culturally where finding the “right” words may prove difficult, our clients and colleagues often find themselves considering going dark on social media. While pausing is always an…

Four Ways to Work with an Influencer to Bolster PR Strategy

August 10, 2021

Hawk Digital

Digital, Hotels, Partnerships, PR Experts, Social Media, Tips, Travel

Content Capture, Content Marketing, Digital, Influencer Marketing, Influencer Relations, PR Strategy, Social Media

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Think of an Influencer as a bridge between traditional PR/media relations efforts and digital marketing/social media. Everything goes hand in hand, which is why the word ‘integrated’ is uttered 100…

Influenced: How To Leverage Influencer Marketing for PR

August 10, 2021

Hawk Digital

Digital, PR Experts, Social Media, Tips

Digital, Influencer Relations, PR Strategy, Social Media

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Hawkins International PR and Maverick Creative have been fielding a lot of questions about Influencers of late – and we have a lot of answers. So many, in fact, that…

Taking Hotel Partnerships to the Next Level

August 10, 2021

Hawk Digital

Digital, Food and Beverage, Hotels, PR Experts, Social Media, Tips, Wellness

Digital, Food & Beverage, hotels, Influencer Marketing, Social Media, tips and tricks, Wellness

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Five quick looks at leveraging collaborations Hotel partnerships come in all shapes, sizes and purposes. Properly administered and effectively promoted, the rewards for both sides can be extensive. Hawkins International…

What Is An Affluencer?

June 30, 2021

Hawk Digital

Digital, Luxury, Social Media

Influencer Marketing, Influencer Relations, luxury, Luxury Hospitality, Social Media, Social Media Marketing

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Micro Influencers, Macro Influencers, and now Affluencers – the levels of influencer marketing seem to be endless. Recently, we’ve seen a rise in a new type of influencer known as…

Getting Pinning! Why Pinterest Should Be Part Of Your Social Strategy.

May 18, 2021

Hawk Digital

Digital, Social Media, Tips, Travel, Trends

Digital, Social Media, Social Media Marketing, Tips, Trends

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In 2020, Pinterest gained over 100 million monthly active users – the biggest influx the platform has ever seen. If your Pinterest needs a reboot, or your brand never got…

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