Social Media | Hawkins International PR

What Is An Affluencer?

June 30, 2021

Influencer Marketing, Influencer Relations, luxury, Luxury Hospitality, Social Media, Social Media Marketing

Micro Influencers, Macro Influencers, and now Affluencers – the levels of influencer marketing seem to be endless. Recently, we’ve seen a rise in a new type of influencer known as…

Getting Pinning! Why Pinterest Should Be Part Of Your Social Strategy.

May 18, 2021

Hawk Digital

Digital, Social Media, Tips, Travel, Trends

Digital, Social Media, Social Media Marketing, Tips, Trends

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In 2020, Pinterest gained over 100 million monthly active users – the biggest influx the platform has ever seen. If your Pinterest needs a reboot, or your brand never got…

Take Summer Vacations for a Ride with RVshare

April 8, 2021

Hawk Digital

Clients, Destinations, Digital, Luxury, News, Social Media

Clients, Clients News, destinations, Digital, Luxury Hospitality, Social Media

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First and largest peer-to-peer RV rental marketplace has 100,000 vehicles ready to roll Shake off cabin fever – at home and in the air – and hit the highway for a summer vacation to remember with RVshare. A new…

Hoteliers Guide to Instagram Guides

March 18, 2021

Hawk Digital

Digital, Hotels, Luxury, News, Social Media, Tips, Trends

Digital, Social Media, Social Media Marketing, Tips, tips and tricks, travel industry, Travel Trends

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While updates like Reels and IGTV came with a big splash, Instagram Guides has been a slow burn. For many brands, Instagram Guides isn’t immediately applicable to their social content…

Case Study : Influencer Marketing with Brookfield Properties

March 5, 2021

Hawk Digital

Digital, Social Media, Tips, Uncategorized

Influencer Marketing

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Marketing and PR never stop evolving and for retail based properties, hoteliers, and everyone in-between, Influencer marketing is quickly becoming one of the most necessary areas of investment for clients…

Tip of The Month: What is Clubhouse?

February 18, 2021

Hawk Digital

Digital, Social Media, Tips

Digital, Social Media, Social Media Marketing, Tips, tips and tricks

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Clubhouse is the newest app to the social scene creating quite the buzz among industry leaders, professionals, and even a few celebrities. This audio-based, invite-only (for now) social product allows…

Reimagining Business Travel

February 1, 2021

Hawk Digital

Digital, Social Media, Travel, Trends

Business travel, Digital, Social Media, Travel Trends, Trendhawk, virtual activity, virtual events

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Hybrid Events Become the New Normal No less an eminence than Bill Gates says the coronavirus will fundamentally alter the way people travel for and conduct business after the pandemic.…

Restaurants Get a Refresh

February 1, 2021

Hawk Digital

Food and Beverage, Social Media, Trends

Food & Beverage, Hospitality Trends, Social Media, Trendhawk, Trends

No Comments

Challenging times always inspire transformation. In the business world, 2020 required many sectors to reimagine, with new conceptualizations going beyond blips on the radar to revolutions in the way such…

The Value of Flexibility in Hospitality

February 1, 2021

Hawk Digital

Clients, Digital, Hotels, Social Media, Trends

Digital, Hospitality, Hospitality Trends, Travel, Travel Trends, Trendhawk

No Comments

If 2020 taught nothing else, it educated us on the value of being flexible with businesses pivoting on a dime. American distillers started manufacturing hand sanitizer, while LVMH Moët Hennessy…

Leveraging Influencers in a Cybernation

February 1, 2021

Hawk Digital

Clients, Digital, Social Media, Tips, Trends

Clients, Digital, Digital Media, Influencer Marketing, Influencer Relations, Social Media, Trendhawk

No Comments

Today, brands are continuously challenged to adapt in real-time and stay relevant by meeting people where they are. That is why most brands have serious social marketing strategies, including the…

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