Here’s Your Brand’s Guide to Messaging During a Media Shake-Up
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With print media ever-evolving and a wide range of new platforms and outlets to spread news, it takes a vigilant eye on the marketplace to keep up. Here are some…
Behind the Scenes of Influencer Marketing…with an Influencer
Influencer marketing is an industry buzzword, but there are still many misconceptions about the fast-growing marketing tactic. Fortunately, Jessica Fiorillo of Feed Me Dearly is providing some insights from the…
Don’t Be Boring on Social Media
Brands are finally aware that an active social media presence is essential for marketing success. Even late-adopters understand the importance of updating their platforms on a consistent basis. But with…
Everything You Need to Know: Instagram’s Algorithm Update
The Recent Update In early 2016, Instagram made a bold move to remove their chronological feed in order to ensure that users saw the most relevant posts based on each…
Picture Perfect: Creating Content on Jumby Bay
Last year, 90% of all social sharing was video. To boost a social-first strategy for prestige Antiguan resort Jumby Bay, Hawkins International sent a team on a mission to capture…
When Influencer Marketing Gets It Right
When is the time to use influencer marketing? In these three common instances, for starters. Here’s why: 1. YOU NEED PHOTOS AND VIDEOS Frequently, Hawkins International fields calls from…
What Instagram’s New Features Mean for You and Your Audiences
Instagram has been busy lately rolling out new features for their travel and food-obsessed users. Here’s a helpful rundown on how to best utilize stories, polls and galleries to better…
Plan the Perfect Graduation Trip
Graduation season is quickly approaching, and that means big changes ahead. For one, you’ll never have to take a final exam ever again. Go ahead and let that sink in.…
Hawkins International Weekly Hit List
Omni Bedford Springs Resort on MSN Online Sometimes is best to let style speak for itself. As a result of our connecting with writer Kate McKenna, Omni Bedford Springs Resort…
How Travel Writing Evolved Into Travel Blogging, and What Brands Get From Both
This article by Nicole Spector originally appeared on AdWeek. For decades, attracting travel writers to your destination meant countless hours of PR cajoling and coordination, followed by month after month of…