How to Use Instagram Reels
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The nature of the modern social media landscape has slowly diminished the organic reach of your brand’s content. With each tweak of the algorithm, it becomes more and more crucial…
Thinking of Hosting a Successful Influencer Trip in the Midst of COVID-19?
Now Might Be The Best Time The Tryall Club is one of Jamaica’s crown jewels of luxury hospitality. With its vast portfolio of private villas, each with myriad comforts and…
Sharpening Client Campaigns with ‘The Hawkins Edge’
Our new integrated approach to public relations and digital marketing At its core, public relations is the art of positioning brands favorably and communicating their messages to the widest possible…
How to Create Exciting and Engaging Virtual Events
It comes as no surprise that the COVID-19 pandemic has put in-person events to a halt for the foreseeable future. Given that many events have made the switch to the…
Not Your Typical Communications Agency
At Hawkins International, we are inspired every day by the resilience of the travel industry and how this new reality has been faced head on by many of our friends…
5 Tips for an Effective Content Marketing Plan
In these times, it’s more important than ever to form an emotional connection with your audience. This not only helps to drive engagement levels in the short term but also…
How to Effectively Pivot Content Strategy During COVID-19
With the world shifting daily and life being reconsidered in 24-hour news cycles and briefings, it can be challenging to understand when, where, and how you should be communicating with…
Earth Day Highlight: Virtual Activities
This year is the 50th Anniversary of Earth Day, and while outdoor activities aren’t possible this year, brands are getting creative when it comes to spreading awareness around protecting this…
Here’s Your Brand’s Guide to Messaging During a Media Shake-Up
With print media ever-evolving and a wide range of new platforms and outlets to spread news, it takes a vigilant eye on the marketplace to keep up. Here are some…
Behind the Scenes of Influencer Marketing…with an Influencer
Influencer marketing is an industry buzzword, but there are still many misconceptions about the fast-growing marketing tactic. Fortunately, Jessica Fiorillo of Feed Me Dearly is providing some insights from the…