Reimagining Business Travel
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Hybrid Events Become the New Normal No less an eminence than Bill Gates says the coronavirus will fundamentally alter the way people travel for and conduct business after the pandemic.…
Restaurants Get a Refresh
Challenging times always inspire transformation. In the business world, 2020 required many sectors to reimagine, with new conceptualizations going beyond blips on the radar to revolutions in the way such…
How Hotels Supported their Local Community During COVID-19
From checking on neighbors to supporting local businesses, the pandemic heightened the importance of community. Picking up on lessons learned during 2020, hotels are likely to become more integrated into…
The Value of Flexibility in Hospitality
If 2020 taught nothing else, it educated us on the value of being flexible with businesses pivoting on a dime. American distillers started manufacturing hand sanitizer, while LVMH Moët Hennessy…
Biophilia – Back To Nature
The word “biophilia” stems from the Greek for “life” and “love,” suggesting humanity’s innate biological connection with nature. It’s why we find a walk in the woods so soothing and…
Post-COVID Comfort
What is comfort post-COVID? It’s about feeling good mentally and physically. Consumers will be looking for products and practices that produce good vibrations and extend a sense of safety and…
Leveraging Influencers in a Cybernation
Today, brands are continuously challenged to adapt in real-time and stay relevant by meeting people where they are. That is why most brands have serious social marketing strategies, including the…
The Year of Cybernation
A rarely used term, Cybernate truly encompasses what 2020 brought many of us to do. In 2020, we all “cybernated,” hunkering down in our homes using our screens to work,…
A Year Without a Trend Report
Well, 2020 was quite a year. The COVID-19 pandemic became the largest, most impactful global-shared experience in generations. An experience that led to realigning priorities, instilling new awareness of interconnectedness…